Interpersonal relationships have always been and will always be crucial for the success for IP law firms. These relationships are usually built on trust and past experience. Being able to base the decision-making on who to work with on objective data can be an excellent starting point to create interpersonal relationships.
It is therefore more important than ever to be strategic and make informed decisions to bolster the success of marketing effort and achieve a drastic difference in the overall value of your investment (time and financial).
Fortunately, in recent years, big data and analytics tools have come online to help streamline the targeting of market segment, the preparation, planning and execution of (web) meetings helping maximize the value of your time.
We created a 3-part series that dives into (1) identifying the right segment, (2) meeting preparation, and (3) the successful execution of a business meeting, when armed with big data. Click on the buttons below to get to the articles.